Companies take advantage of operating a Social Network Community in three different ways

 

The Social Network Community becomes an effective Marketing Vehicle (external usage)

 

A social network community is the answer to the question of how your organization can get closer to its customer target group. It organises your affinity group into a social network community - and they will return on a daily basis - and you will gain additional market insight, a platform for product concept tests and opinion polls, brand loyalty and of course direct revenues from subscriptions to premium content inside the social network community.

 

Knowledge exchange between Community Members (internal)

 

A social network community can also be deployed inside an organisation, company, project or club. It fosters the exchange of knowledge inside the organisation, company, project or club. Members can describe themselves in their profiles - by means of text, photos, audio files, video files - and the search function enables members to find the right people with specific skills or knowledge easily and at the right point in time. And not to forget, it is fun for employees to participate in an internal social network community or project social network.

 

Read more details on social network in the intranet for knowledge management >>

 

Earn additional Revenues

 

In addition to improved customer communication and great brand loyalty you can also earn direct revenues from your social network software by giving access to premium content only for subscribing members or by placing ads on your community pages.

 

 

 

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