reiners
01.02.2008, 10:47
We have realised that MAGAZINES that are specialised on a narrow NICHE TOPIC, HOBBY or SPORT are most predestined to engage on a Social Network Community project.
If you are a specialized Magazine you should start a Social Network Community focusing on your niche topic, hobby or sport NOW - keeping in mind that only the first or second Social Network Community will be successful world-wide (the reason being this extraordinary customer loyalty that members of social network communities exhibit, because they are connected to their buddies and friends there, an are therefore are "locked in").
Who knows editors of Specialized Magazines? Please tell them or let me have their contact details.
The reason, why a Social Network Community is so beneficial to Niche Magazines is because the Social Network Community will become a marketing vehicle for the Magazine - next to its own benefits and revenues:
A Magazine focused on a niche topic or interest should operate a Social Network Community on its internet presence in the following way:
· First, the Magazine can advertise the new Social Network Community to its readership in order to initially grow membership in the Community.
· Members of the Social Network Community will enjoy the additional benefits arising from interaction with other like-minded Members, as described above. They will also start to invite their friends that share their interest in the specific topic. The Social Network Community will grow by itself and reach people from the target group that the Magazine has thus far failed to address.
· From now onwards, the Magazine and its content can be advertised in the Social Network Community: Access to premium content can be sold to premium members, e.g. the articles of the latest Magazine or particularly interesting articles and other content. Further, the Magazine can be marketed towards the Community and subscriptions to the Magazine can be sold there.
· The high member loyalty to the Social Network Community will positively reflect on the Magazine readership.
In summary, the Magazine and the Social Network Community both focus on the same topic or interest and cross-fertilize each other. In particular, the Social Network Community will be a marketing vehicle for the Magazine, reaching people of the target group at very little expense. Apart from this, the Community will also in itself generate revenues, additional income through premium content subscription and an increased advertising inventory on the internet.
The more focused a Social Network Community is on a particular niche, the higher is the benefits to its members. As a result, the marketing of the Community becomes easier and the higher are the prices that one can ask for premium membership.
A rule of thumb says that a niche Social Network Community should earn between EUR 1,00 - 5,00 per member and month.
If you are a specialized Magazine you should start a Social Network Community focusing on your niche topic, hobby or sport NOW - keeping in mind that only the first or second Social Network Community will be successful world-wide (the reason being this extraordinary customer loyalty that members of social network communities exhibit, because they are connected to their buddies and friends there, an are therefore are "locked in").
Who knows editors of Specialized Magazines? Please tell them or let me have their contact details.
The reason, why a Social Network Community is so beneficial to Niche Magazines is because the Social Network Community will become a marketing vehicle for the Magazine - next to its own benefits and revenues:
A Magazine focused on a niche topic or interest should operate a Social Network Community on its internet presence in the following way:
· First, the Magazine can advertise the new Social Network Community to its readership in order to initially grow membership in the Community.
· Members of the Social Network Community will enjoy the additional benefits arising from interaction with other like-minded Members, as described above. They will also start to invite their friends that share their interest in the specific topic. The Social Network Community will grow by itself and reach people from the target group that the Magazine has thus far failed to address.
· From now onwards, the Magazine and its content can be advertised in the Social Network Community: Access to premium content can be sold to premium members, e.g. the articles of the latest Magazine or particularly interesting articles and other content. Further, the Magazine can be marketed towards the Community and subscriptions to the Magazine can be sold there.
· The high member loyalty to the Social Network Community will positively reflect on the Magazine readership.
In summary, the Magazine and the Social Network Community both focus on the same topic or interest and cross-fertilize each other. In particular, the Social Network Community will be a marketing vehicle for the Magazine, reaching people of the target group at very little expense. Apart from this, the Community will also in itself generate revenues, additional income through premium content subscription and an increased advertising inventory on the internet.
The more focused a Social Network Community is on a particular niche, the higher is the benefits to its members. As a result, the marketing of the Community becomes easier and the higher are the prices that one can ask for premium membership.
A rule of thumb says that a niche Social Network Community should earn between EUR 1,00 - 5,00 per member and month.