Radio Stations

 

 

Many Radio Stations are already community-driven. Therefore operating a social network community on the internet often perfectly implements their community strategy.

 

In summary, the Radio Station should operate a social network community on its internet presence

 

• To cross-fertilize its offerings on air and on the internet:
  market & advertise the Radio Station on the community and vice versa
• To increase activity of listeners and brand affiliation
• To increase member loyalty, by utilizing the effect that members of Social Network Communities are highly loyal - because they connect to their friends
• To earn additional income through premium content subscription and an increased advertising inventory on the internet
• And simply not to leave its audience to competing media on the internet
  (such as e.g. mySpace or Facebook) as it is a reality that people like social networking

 

 

 

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